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    Marketing Research Essentials Study Set 1
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    Exam 10: A: The Concept of Measurement
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    When a Researcher Wants to Show the Differences Separating Two
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When a Researcher Wants to Show the Differences Separating Two

Question 9

Question 9

Multiple Choice

When a researcher wants to show the differences separating two objects,the ideal type of scale to use is _________________.


A) nominal
B) ordinal
C) interval
D) none of the above

Correct Answer:

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