Multiple Choice
Which of the following is not characteristic of a Likert scale?
A) is a comparative rating scale
B) requires interviewee to respond to a statement
C) measures extent of agreement-disagreement with statement
D) possible to compute summated attitude scores with several statements concerning a concept,product or service
E) respondent considers only one statement at a time
Correct Answer:
Verified
Correct Answer:
Verified
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