Multiple Choice
Researchers have found that by offering a "neutral" response on a scale,respondents who lack knowledge about a question will indicate a neutral response along with the respondents who are indeed neutral.To resolve this issue,researchers :
A) suggest respondents skip the question.
B) use "somewhat" categories.
C) use comparative rating scales.
D) offer a "don't know" response.
E) change the question to a "yes-no" format.
Correct Answer:

Verified
Correct Answer:
Verified
Q20: An auto dealership is attempting to determine
Q21: A market researcher wants to know which
Q22: Attitudes are likely to predict purchase behavior
Q23: Generally,well-constructed attitude scales will have between _
Q24: Semantic differential scales cannot be quantified.
Q26: A(n)_ scale may be used if previous
Q27: A limitation of purchase intent scales is
Q28: Suppose you were evaluating preferred attributes in
Q29: Semantic differential scales can be developed rather
Q30: Which type of scale would be least