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    Business
  3. Study Set
    Marketing Research Study Set 2
  4. Exam
    Exam 11: Using Measurement Scales to Build Marketing Effectiveness
  5. Question
    Through _____________________,Respondents May Be Asked to Explain Their Reasons for Preferring
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Through _____________________,Respondents May Be Asked to Explain Their Reasons for Preferring

Question 3

Question 3

Multiple Choice

Through _____________________,respondents may be asked to explain their reasons for preferring one product or brand over another.


A) Direct questioning
B) Indirect questioning
C) Subsequent questioning
D) Repeated questioning

Correct Answer:

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