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    Marketing Research Study Set 2
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    Exam 11: Using Measurement Scales to Build Marketing Effectiveness
  5. Question
    Unidimensional Scales Are Used When the Concept Being Studied Possesses
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Unidimensional Scales Are Used When the Concept Being Studied Possesses

Question 2

Question 2

True/False

Unidimensional scales are used when the concept being studied possesses several attributes,all of which need to be measured.

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