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  3. Study Set
    Marketing Research Study Set 2
  4. Exam
    Exam 11: Using Measurement Scales to Build Marketing Effectiveness
  5. Question
    When Is It Preferable to Use Direct Questioning and When
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When Is It Preferable to Use Direct Questioning and When

Question 7

Question 7

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When is it preferable to use direct questioning and when is it preferable to use indirect questioning?

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With the direct approach the customer is...

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