Multiple Choice
If UMB Bank in St.Louis asks target members who do not have a checking account or a savings account with UMB Bank the following question,what type of scale item is this?
How would you rate UMB Bank on this attribute?
Unfriendly : _____ : _____ : _____ : _____ : _____ : _____ : _____ : Friendly
A) Forced choice scale
B) Unbalanced scale
C) Likert scale
D) Semantic Differential scale
E) Stapel scale
Correct Answer:
Verified
Correct Answer:
Verified
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