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    Marketing Research Essentials Study Set 1
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    Exam 11: Using Measurement Scales to Build Marketing Effectiveness
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    In Studying a Purchase Decision,the Most Obvious Way to Discover
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In Studying a Purchase Decision,the Most Obvious Way to Discover

Question 11

Question 11

True/False

In studying a purchase decision,the most obvious way to discover the attitudes of the buyer is to ask the buyer what factors they considered important in their purchase decision.

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