Question 1

A judgment sample enables the researcher to make statistical inferences about population values.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is a correct statement regarding probability samples?

Accepted Answer

A) The researcher can be sure of obtaining information from a representative cross section of the population of interest 
B) Sampling error can be computed. 
C) The survey results can be projected to the total population. 
D) All of the above statements are correct. 
E) None of the above are correct.

Question 3

Which of the following sampling techniques would give the researcher the most confidence in projecting the findings to the overall population?

Accepted Answer

A) quota 
B) projectable judgment 
C) simple random 
D) snowball 
E) stratified snowball

Question 4

When & why does sampling error occur? If the sampling error emanates from some type of improper execution of the sampling plan what is it called? Can it be measured? What kind of sampling error can be measured and how can it be reduced?

Accepted Answer

The answer of When & why does sampling error occur?...

Question 5

In marketing research,it is always preferable to take a census rather than a sample of the population under study.

Accepted Answer

A) True 
 B)False

Question 6

A researcher is developing a body of knowledge for the development of a formal questionnaire.Part of the process involves conducting four focus groups.Outline an appropriate sampling strategy for generating the focus-group respondents.

Accepted Answer

The answer of A researcher is developing a body of...

Question 7

Which of the following is an advantage to internet sampling?

Accepted Answer

A) respondents complete survey at their convenience 
B) data collection is relatively inexpensive 
C) the interview can be administered under software control 
D) survey can be completed quickly 
E) all of the above

Question 8

Characterize the ideal sampling frame.How often is an "ideal" sampling frame available? If an "ideal" sampling frame isn't available,what kind of sample frame is needed?

Accepted Answer

The answer of Characterize the ideal sampling frame.How often is...

Question 9

Simple random samples require a detailed listing of the population of interest.

Accepted Answer

A) True 
 B)False

Question 10

Of the following,which is the most important consideration when choosing a sample?

Accepted Answer

A) size of the sample 
B) size of the population 
C) how well the sample represents the population 
D) how well the population represents the sample

Exam 13: A: Basic Sampling Issues

A judgment sample enables the researcher to make statistical inferences about population values.

Which of the following is a correct statement regarding probability samples?

Which of the following sampling techniques would give the researcher the most confidence in projecting the findings to the overall population?

When & why does sampling error occur? If the sampling error emanates from some type of improper execution of the sampling plan what is it called? Can it be measured? What kind of sampling error can be measured and how can it be reduced?

In marketing research,it is always preferable to take a census rather than a sample of the population under study.

A researcher is developing a body of knowledge for the development of a formal questionnaire.Part of the process involves conducting four focus groups.Outline an appropriate sampling strategy for generating the focus-group respondents.

Which of the following is an advantage to internet sampling?

Characterize the ideal sampling frame.How often is an "ideal" sampling frame available? If an "ideal" sampling frame isn't available,what kind of sample frame is needed?

Simple random samples require a detailed listing of the population of interest.

Of the following,which is the most important consideration when choosing a sample?