Swimco Swimco Is a Beach- and Resort-Wear Retailer Based in Calgary,Alberta,with

Multiple Choice

Swimco
Swimco is a beach- and resort-wear retailer based in Calgary,Alberta,with operations in 22 retail stores across Western Canada.In 2014,it launched its web store.It believes that everyone deserves to feel good in a swimsuit.Swimco provides a unique "fit expert" customer service that permits the store to support a customer value-pricing strategy.To achieve this strategy,the product is a unique mix-and-match swimsuit design that gives customers the ability to create a swimsuit that fits perfectly.The company also provides a real-time "live chat" that is staffed with experienced fit consultants so customers always receive quality service.
Which of Porter's competitive business strategies is Swimco applying?

A) low-cost provider
B) broad differentiation
C) market niche with lower cost
D) ​market niche with differentiation