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    Exam 16: Pricing Strategy
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    The University of Kansas Is Offering Football Fans the Chance
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The University of Kansas Is Offering Football Fans the Chance

Question 132

Question 132

Multiple Choice

The University of Kansas is offering football fans the chance to purchase equity seat rights in order to guarantee season ticket seats and prices for home games for 30 years.This is an example of


A) odd pricing.
B) cost-plus pricing.
C) two-part tariff pricing.
D) the law of one price.

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