Executives at Kelsey Corp

Multiple Choice

Executives at Kelsey Corp.are arguing about whether or not they should increase prices for the company's products by 15-20 percent.Which of the following could be used as an argument against increasing prices?

A) The input costs of raw materials are expected to increase further in the coming months.
B) Customers are loyal to the Kelsey brand because they know that the company uses high-quality ingredients.
C) Kelsey's competitors have announced price increases.
D) One of Kelsey's major competitors recently went bankrupt.
E) Market research reveals that demand for Kelsey's products is very much affected by the price.