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Companies in Poland Have Succeeded in Overcoming Consumer Resistance to Credit

Question 36

Multiple Choice

Companies in Poland have succeeded in overcoming consumer resistance to credit by promoting the safety and desirability of using credit rather than depending solely on cash.This is an example of the use of a __________ variable in market segmentation.


A) level of income
B) demographic
C) geographic
D) product-use
E) psychographic

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