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    Exam 15: Understanding Marketing Processes and Consumer Behaviour
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    Jennifer Has Recently Bought Two Pairs of Shoes
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Jennifer Has Recently Bought Two Pairs of Shoes

Question 46

Question 46

Multiple Choice

Jennifer has recently bought two pairs of shoes.One pair was for casual wear and the other was for jogging.Jennifer bought these shoes on the basis of which segmentation variable?


A) Level of income
B) Demographic
C) Geographic
D) Product-use
E) Psychographic

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