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    Exam 15: Understanding Marketing Processes and Consumer Behaviour
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    Segmentation Must Be Done Carefully,as a Group of People May
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Segmentation Must Be Done Carefully,as a Group of People May

Question 45

Question 45

True/False

Segmentation must be done carefully,as a group of people may share an age category,income,level,or some other segmentation variable but their spending habits may be quite different.

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