The Director of Marketing at Lexo Corp

Multiple Choice

The director of marketing at Lexo Corp.is making the case for an adaptation strategy for its international marketing,asserting that the company's products will need to be adapted to different markets in different countries.If the following facts were known,which one would strengthen the director of marketing's case?

A) Lexo's products carry the most competitive prices in the Canadian market.
B) Preferences for the products that Lexo makes vary across different cultures.
C) Lexo knows that it will not face too much serious competition in the countries in which it plans to sell its products.
D) Lexo will have only a limited advertising budget for its international marketing efforts.
E) Lexo has gradually gained market share in Canada over the last decade.