Solved

Mega Computers Is Using Direct Mail to Send 10-Percent-Off Coupons

Question 115

Multiple Choice

Mega Computers is using direct mail to send 10-percent-off coupons to its list of potential customers.This is an example of a ________ strategy.

A) pull
B) product
C) position
D) push
E) place

Related Questions

Q60: What is brand equity?

Q95: Publicity and public relations are important tools

Q113: The first step in developing an advertising

Q114: Personal selling is the most expensive form

Q116: The most important factor to consider in

Q117: In which selling situation is the buyer

Q118: The pull strategy involves retailers who attempt

Q119: Small businesses are most likely to use

Q120: What is the importance of a brand

Q222: The new product that Bellson Corp. introduced