Multiple Choice
The most important factor to consider in designing the best promotional mix is
A) promotion and the buyer decision process.
B) the product.
C) promotional mix budget.
D) the target audience.
E) costs of the product.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q95: Publicity and public relations are important tools
Q113: The first step in developing an advertising
Q114: Personal selling is the most expensive form
Q115: Mega Computers is using direct mail to
Q117: In which selling situation is the buyer
Q118: The pull strategy involves retailers who attempt
Q119: Small businesses are most likely to use
Q120: What is the importance of a brand
Q198: Social media like Twitter and Facebook have
Q222: The new product that Bellson Corp. introduced