Multiple Choice
Which of the following is a disadvantage of using social media?
A) They are conducted through expensive advertisements.
B) They involve campaigns that are static with limited life.
C) They exploit buyers by interrupting and even disrupting buyers' lives.
D) They can send the wrong message about the firm and its brands.
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Social media differ from traditional media in
Q3: Which of the following is a factor
Q4: Which of the following countries has the
Q5: When a social network converges around shared
Q6: A(n)_ is a Web site developed and
Q8: Which of the following is an example
Q9: An Internet _ is essentially a site
Q10: The extent to which people are exposed
Q11: _ consists of nonpaid news or editorial
Q12: Individualist cultures are more likely than collectivist