Sales Promotion

Multiple Choice

Sales promotion:

A) refers to short-term inducements that provide extra value and incentives to sales personnel, intermediaries, and consumers.
B) consists of nonpaid news intended to generate goodwill and a positive image for the firm or its products.
C) is most effective when the salesperson visits a prospect directly or by telephone.
D) implies making several calls on prospective customers and being there when they are ready to buy.