Essay
In the late 1990s,Chrysler announced a new incentive program on its minivans that included subsidized interest rates and cash allowances.Under the plan,consumers could enjoy financing rates as low as 4.9 percent,as well as a $500 cash allowance toward the lease or purchase of a new minivan.What changes in sales would you anticipate if you were the manager of a Dodge/Plymouth franchise,the official dealer of Chrysler?
Why?
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Other things equal,your sales would rise...View Answer
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Correct Answer:
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