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  3. Study Set
    Contemporary Marketing Study Set 2
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    Exam 1: Marketing: the Art and Science of Satisfying Customers
  5. Question
    Marketing Myopia Occurs When Management Fails to Recognize the Scope
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Marketing Myopia Occurs When Management Fails to Recognize the Scope

Question 118

Question 118

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Marketing myopia occurs when management fails to recognize the scope of its business.

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