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    Contemporary Marketing Study Set 2
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    Exam 1: Marketing: the Art and Science of Satisfying Customers
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    If a Company Such as J
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If a Company Such as J

Question 163

Question 163

Multiple Choice

If a company such as J.B.Trucking wanted to avoid marketing myopia,it should define its business as:


A) a provider of transportation solutions.
B) a trucking company.
C) a materials handling company.
D) a freight hauling firm.

Correct Answer:

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