Match Each Definition to the Corresponding Term

Multiple Choice

Match each definition to the corresponding term.
-_____ results from management's failure to recognize the scope of its business.

A) utility
B) buzz marketing
C) exchange process
D) seller's market
E) buyer's market
F) marketing myopia
G) social responsibility
H) relationship marketing
I) person marketing
J) place marketing
K) event marketing
L) organization marketing
M) interactive marketing
N) lifetime value of a customer
O) social marketing
P) one-to-one marketing
Q) strategic alliances
R) not-for-profit organizations
S) ethics
T) mobile marketing
U) wholesalers
V) transaction-based marketing