​It Cost Your Firm a Lot of Money to Sponsor

Multiple Choice

​It cost your firm a lot of money to sponsor a talk on relationship marketing by a so-called business guru.You feel the money was not well spent,because the speaker failed to discuss all key points.From the following list,choose the key point(s) about relationship marketing that should have been covered in the talk.

A) ​Relationship marketing broadens the scope of external marketing relationships.
B) ​Relationship marketing narrows the scope of external marketing relationships.
C) ​Relationship marketing prioritizes external, customer-facing efforts over internal, intradepartmental efforts.
D) ​To be successful in relationship marketing, firms must hire or develop a charismatic CEO.
E) ​Relationship marketing is synonymous with social marketing.