Multiple Choice
Austin,Texas is host to a popular festival,South by Southwest (SXSW) which recently celebrated its 30th anniversary.It has released dates for the new year and invites participants for the unique music,film,and interactive events or sessions from March 10th through 19th.Which category of nontraditional marketing would best characterize the marketing activities to attract attendees for the multi-day festival?
A) event
B) cause
C) organization
D) place
Correct Answer:
Verified
Correct Answer:
Verified
Q55: Promotional events designed to attract visitors to
Q95: Assume you want to increase the number
Q112: Relationship building in marketing starts with excellent
Q130: The revenues and intangible benefits accrued to
Q132: According to relationship marketing, the lifetime value
Q223: Explain the need for and the role
Q225: Your boss,the CEO of a restaurant chain,is
Q228: An example of interactive marketing would be:<br>A)a
Q229: The financial bottom line refers to the
Q232: Match each definition to the corresponding term.<br>-An