​Your Coffeehouse Is Struggling to Build a Customer Base,despite Your

Multiple Choice

​Your coffeehouse is struggling to build a customer base,despite your prime location adjacent to a big university.When you confide in your former marketing professor,he tells you the problem is with insufficient time utility.How can you address this aspect of your marketing?

A) ​Encourage customers to relax and spend more time in the coffeehouse.
B) ​Set up a kiosk in the campus bookstore.
C) ​Lower prices over time.
D) ​Open earlier in the morning.
E) ​Create a beans-by-mail program to reduce people's coffee shopping time.