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  3. Study Set
    Contemporary Marketing Study Set 2
  4. Exam
    Exam 1: Marketing: the Art and Science of Satisfying Customers
  5. Question
    Define Marketing Myopia,and Describe How a Company Can Overcome a Myopic
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Define Marketing Myopia,and Describe How a Company Can Overcome a Myopic

Question 66

Question 66

Essay

Define marketing myopia,and describe how a company can overcome a myopic view.Give an example of a successful avoidance of marketing myopia.

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Marketing myopia is defined as managemen...

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