Dave Carroll a Musician and Song Writer Was Traveling on United

Multiple Choice

Dave Carroll a musician and song writer was traveling on United Airlines with his Taylor guitar and when he arrived at his destination he found that his guitar had been damaged.After multiple attempts to receive financial compensation from United for his guitar,Dave used Twitter and YouTube to share a song he wrote called "United Breaks Guitars".Within 1 week of posting,the video had been viewed over 3 million times and mainstream media such as CNN,CBS and The Wall Street Journal interviewed Dave.The generation of 3 million views within a week and further exposure through other media options is an example of which feature of social media marketing?

A) ​create a buzz
B) ​create a mechanism for consumers to engage in conversations with each other and the organization
C) ​enables customers to promote the firms message themselves
D) ​creates a positive public image for the organization