Which of the Following Is True with Regard to Managing

Multiple Choice

Which of the following is true with regard to managing a social media marketing campaign?

A) It does not require a flexible approach.
B) It does not require familiarity with, or knowledge about the company's brand.
C) It requires knowledge of the benefits and drawbacks of the different social media platforms.
D) It is damaging for a firm involved in managing a potential social media crisis to be transparent.