Question 1

A life insurance salesperson explaining the benefits of a policy to both husband and wife in a two-income family is perceiving the adoption of the policy to be a syncratic purchase decision.
Indicate the answer choice that best completes the statement or answers the question.

Accepted Answer

A) True 
 B)False

Question 2

Consumer behavior refers to the process through which ultimate buyers make their purchase decisions.

Accepted Answer

A) True 
 B)False

Question 3

Marketers can influence the outcome of the evaluation stage of the consumer purchase decision process by:

Accepted Answer

A) attempting to convince consumers that certain attributes are more important than others in deciding which product to buy from among an array of them. 
B) identifying which evaluative criteria are important to the individual, and pointing out which brand best meets those criteria. 
C) trying to get the customer to reduce the size of the evoked set to exclude many of the choices. 
D) attempting to convince the consumer to spend more than what was budgeted for the purchase to acquire more features they might prefer.

Question 4

Joining a local bowling league for social interaction is an attempt to meet _____ needs.

Accepted Answer

A) self-actualization 
B) belongingness 
C) physiological 
D) safety

Question 5

Helene made sure that her company car was equipped with OnStar in case she ever has car trouble or gets lost while traveling between appointments.Which level of Maslow's hierarchy of needs is Helene addressing?

Accepted Answer

A) Social needs 
B) Safety needs 
C) Esteem needs 
D) Self-actualization needs

Question 6

Motives are inner states that direct a person toward the goal of satisfying a need.

Accepted Answer

A) True 
 B)False

Question 7

Advertisements that utilize closure have a good chance of catching the attention of consumers as they try to complete the advertising message with a limited amount of stimuli.

Accepted Answer

A) True 
 B)False

Question 8

What are perceptual screens? Explain the different marketing strategies that companies can use to break through these screens.

Accepted Answer

The answer of What are perceptual screens? Explain the different...

Question 9

Bed Bath & Beyond offers an extensive selection of coffee makers for consumers to consider when they're making a purchase decision.They offer several different models of the Keurig as well as Cuisinart,Jura and Mr.Coffee.Brittany stopped in the store to see the different models and make comparisons between them.She wasn't ready yet to make a purchase but was primarily interested in learning about the different features and prices of brands.Which stage in the buying decision process is Brittany most likely in?

Accepted Answer

A) ​search 
B) ​evaluation of alternatives 
C) ​purchase decision 
D) ​problem recognition

Question 10

Subliminal advertising has proven to be successful in inducing the desired purchasing behavior in numerous experiments.

Accepted Answer

A) True 
 B)False

Question 11

Over the past decade,the market for fresh spinach has increased dramatically.However,an outbreak of E.coli bacteria from certain spinach fields reduced spinach sales temporarily.The behavioral component of attitude was most likely affected by this event.

Accepted Answer

A) True 
 B)False

Question 12

Cognitive dissonance is likely to increase when the purchase decision has a major effect on the buyer.

Accepted Answer

A) True 
 B)False

Exam 6: Consumer Behavior

A life insurance salesperson explaining the benefits of a policy to both husband and wife in a two-income family is perceiving the adoption of the policy to be a syncratic purchase decision. Indicate the answer choice that best completes the statement or answers the question.

Consumer behavior refers to the process through which ultimate buyers make their purchase decisions.

Marketers can influence the outcome of the evaluation stage of the consumer purchase decision process by:

Joining a local bowling league for social interaction is an attempt to meet _____ needs.

Helene made sure that her company car was equipped with OnStar in case she ever has car trouble or gets lost while traveling between appointments.Which level of Maslow's hierarchy of needs is Helene addressing?

Motives are inner states that direct a person toward the goal of satisfying a need.

Advertisements that utilize closure have a good chance of catching the attention of consumers as they try to complete the advertising message with a limited amount of stimuli.

What are perceptual screens? Explain the different marketing strategies that companies can use to break through these screens.

Subliminal advertising has proven to be successful in inducing the desired purchasing behavior in numerous experiments.

Over the past decade,the market for fresh spinach has increased dramatically.However,an outbreak of E.coli bacteria from certain spinach fields reduced spinach sales temporarily.The behavioral component of attitude was most likely affected by this event.

Cognitive dissonance is likely to increase when the purchase decision has a major effect on the buyer.