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Maya Is in the Purchase Process for a New Car

Question 214

Multiple Choice

Maya is in the purchase process for a new car and is considering a Hyundai Sonata and believes their Assurance or warranty program is the best available since it offers 10-years or 100,000 miles of coverage including a 5-year 24X7 roadside assistance plan.Maya's belief about Hyundai represents the _______ component of her attitude.


A) ​cognitive
B) ​affective
C) ​conative
D) ​feeling

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