Match Each Definition to the Corresponding Term

Multiple Choice

Match each definition to the corresponding term.
-_____ are people or institutions whose opinions are valued and to whom a person looks for guidance in his or her own behavior.

A) evoked set
B) consumer behavior
C) culture
D) reference group
E) Asch phenomenon
F) opinion leader
G) need
H) motive
I) perception
J) attitude
K) learning
L) subliminal perception
M) high-involvement purchase decision
N) closure
O) cognitive dissonance
P) routinized response behavior
Q) shaping
R) perceptual screens
S) evaluative criteria
T) self-concept