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  3. Study Set
    Contemporary Marketing Study Set 2
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    Exam 6: Consumer Behavior
  5. Question
    The Process of Applying a Series of Rewards and Reinforcements
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The Process of Applying a Series of Rewards and Reinforcements

Question 70

Question 70

Multiple Choice

The process of applying a series of rewards and reinforcements to permit more complex consumer behavior to evolve is known as ____.


A) scaling
B) screening
C) shaping
D) shadowing

Correct Answer:

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