Multiple Choice
As Markel drives buy a local restaurant,he realizes that he hasn't eaten all day and is famished.He stops at the restaurant,and without referring to the menu,orders a burger because that's what he typically buys at this particular restaurant.This scenario suggests that:
A) Markel's hunger caused him to experience cognitive dissonance.
B) all purchase decisions go through the six steps of the consumer decision making process.
C) Markel would have probably made a different food choice had he not been famished.
D) some people may skip steps in the consumer decision making process, particularly for high-involvement decisions.
E) low-involvement decisions may sometimes enable consumers to skip steps in the consumer decision making process.
Correct Answer:

Verified
Correct Answer:
Verified
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