Paul Is a Sales Representative at Midwest Mazda and Recently

Multiple Choice

Paul is a sales representative at Midwest Mazda and recently sold a CX9 to Summer and Brian for their growing family. Paul knows how important it is to reassure his clients that they've made the right decision and usually calls his customers within 2-3 days of purchase to ask what they think so far and remind them of all the great features. He provides lots of reassurance and wants his customers to know he cares about them and values their business. Which of the following is a possible reason why Paul might contact his customers and provide reassurance they made the right purchase decision?

A) Counter potential cognitive dissonance
B) Obtain referrals from the customer
C) Receive higher satisfaction scores on the postpurchase survey
D) Reduce subliminal perceptions