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  3. Study Set
    Contemporary Marketing Study Set 3
  4. Exam
    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    Placing a Product at a Certain Point or Location Within
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Placing a Product at a Certain Point or Location Within

Question 38

Question 38

True/False

Placing a product at a certain point or location within a market in the minds of prospective buyers is known as market mapping.

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