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​Several Leading Brands of Breakfast Cereal Have Changed the Basis

Question 64

Multiple Choice

​Several leading brands of breakfast cereal have changed the basis on which they try to set their products apart from competition,shifting from taste to healthful ingredients.It would be accurate to describe this change as:


A) ​Differentiated positioning
B) ​Homogeneous positioning
C) ​Dynamic positioning
D) ​Repositioning
E) ​Overpositioning

Correct Answer:

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