Market Segmentation Is a Tool for Marketers to Use,but Its

Multiple Choice

Market segmentation is a tool for marketers to use,but its effectiveness depends on four basic requirements.Three of the requirements for effective market segmentation are as follows: (1) the segment must have measurable purchasing power and size; (2) marketers must be able to promote and serve the market; (3) the identified segment must be large enough to bring in a profit.Select the fourth requirement for effective market segmentation from the choices below.​

A) ​The marketer must abide by ethical standards.
B) ​The identified segment must include an equal number of men and women.
C) ​The marketer must be proficient in the use of modern technology.
D) ​The identified segment must reflect the company's mission statement.
E) ​The identified segments must match the company's marketing capabilities.