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A Present-Day Marketer Is Reviewing Data Attempting to Differentiate a Target

Question 73

Multiple Choice

A present-day marketer is reviewing data attempting to differentiate a target group of consumers that meets the four basic requirements of effective segmentation.One group stands out above the rest,and he will direct his marketing efforts toward that group.Toward what group will he direct his marketing efforts?​


A) ​college graduates
B) ​minorities
C) ​women
D) ​pet owners
E) ​white males

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