Because Consumer Needs and Purchasing Power Vary Widely,marketers Try to Identify

Multiple Choice

Because consumer needs and purchasing power vary widely,marketers try to identify those factors that affect the decision to buy and make a good target market.Which important characteristic of a market segment would make it an attractive target market?​

A) ​The market segment shares the same age range.
B) ​The market segment shows a pattern of growth.
C) ​The market segment is employed in the same industry.
D) ​The market segment has been adversely affected by economic recession.
E) ​The market segment shows wide diversity.