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    Contemporary Marketing Study Set 2
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    Exam 9: Market Segmentation, targeting, and Positioning
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    Which of the Following Is Not One of the Motivations
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Which of the Following Is Not One of the Motivations

Question 240

Question 240

Multiple Choice

Which of the following is not one of the motivations used to classify consumers in the VALS framework?


A) Achievement motivated
B) Action motivated
C) Gender motivated
D) Principle motivated

Correct Answer:

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