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  3. Study Set
    Contemporary Marketing Study Set 2
  4. Exam
    Exam 9: Market Segmentation, targeting, and Positioning
  5. Question
    The Revised VALS Framework Categories Consumers by Characteristics That Correlate
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The Revised VALS Framework Categories Consumers by Characteristics That Correlate

Question 146

Question 146

Multiple Choice

The revised VALS framework categories consumers by characteristics that correlate with _____.


A) age
B) socioeconomic level
C) purchase behavior
D) gender

Correct Answer:

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