Multiple Choice
The revised VALS framework categories consumers by characteristics that correlate with _____.
A) age
B) socioeconomic level
C) purchase behavior
D) gender
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q72: An undifferentiated marketing strategy:<br>A) involves developing different
Q79: If a company markets a consumer product,
Q102: Segmentation by benefits sought is a product-related
Q112: "For the same dollars that you spend
Q141: List out the different positioning approaches followed
Q142: You have just completed an extensive marketing
Q143: In the process of market segmentation,once the
Q148: There are a number of strategies that
Q149: The 80/20 principle states that:<br>A)market segmentation succeeds
Q150: Income is a common demographic variable for