Multiple Choice
Barnes and Noble encourages customers to pay $10 annually to become "members" in a loyalty program which rewards them by discounting their purchases.Barnes and Noble utilizes the membership program to analyze customer buying habits and routinely recommends books,magazines or other products which fit their purchasing profile.What type of marketing is Barnes and Nobles using?
A) micromarketing
B) undifferentiated marketing
C) concentrated marketing
D) differentiated marketing
Correct Answer:
Verified
Correct Answer:
Verified
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