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American Express,a Large Firm with Many Financial Products,recently Introduced Two

Question 134

Multiple Choice

American Express,a large firm with many financial products,recently introduced two new credit cards designed for very specific markets: The Knot,for engaged couples,and The Nest,for newlyweds.This is an example of _____ marketing.


A) undifferentiated
B) concentrated
C) mass
D) societal

Correct Answer:

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