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  3. Study Set
    Contemporary Marketing Study Set 2
  4. Exam
    Exam 9: Market Segmentation, targeting, and Positioning
  5. Question
    _____Are Those Born Between 1946 and 1964 and Are a Popular
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_____Are Those Born Between 1946 and 1964 and Are a Popular

Question 178

Question 178

Multiple Choice

_____are those born between 1946 and 1964 and are a popular segment to target because of their numbers and income levels.


A) Baby Boomers
B) Generation X
C) Generation Y
D) Tweens

Correct Answer:

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