A Technology Company That Makes Computers for Professional Use Is

Multiple Choice

A technology company that makes computers for professional use is trying to segment its customers. The company asked some professional computer users to evaluate the importance of various computer attributes that influence their purchase decisions and then used this data to segment the consumers based on similar response patterns. This is an example of segmentation by:

A) brand loyalty.
B) usage rates.
C) expenditure pattern.
D) benefits sought.