Multiple Choice
Bobby Flay is a popular celebrity chef who is famous for his use of the grill to create his signature dishes.Recently,Bobby Flay debuted a line of grilling accessories and believes these products will be successful because he has a loyal following among men aged 30 to 60.What type of segmentation is utilized for this new line of grilling accessories?
A) demographic
B) psychographic
C) geographic
D) benefit
Correct Answer:
Verified
Correct Answer:
Verified
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