June Knows That the Students Who Patronize Her Campus Ice-Cream

Multiple Choice

June knows that the students who patronize her campus ice-cream shop are looking to socialize as much as to consume a treat. In her advertising, she shows images of customers enjoying each other's company. June is segmenting based on:

A) Usage
B) Loyalty
C) 80/20 principle
D) Benefits sought
E) Pareto's Law