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  3. Study Set
    Contemporary Marketing Study Set 3
  4. Exam
    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    If a Company Markets Its Breakfast Cereal to Children, It
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If a Company Markets Its Breakfast Cereal to Children, It

Question 39

Question 39

Multiple Choice

If a company markets its breakfast cereal to children, it is using _____ segmentation to segment its markets.


A) psychographic
B) demographic
C) end-use
D) geographic

Correct Answer:

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